Food and beverages are the universal industry. You must have observed that Pizza is the cuisine of Italy. However, people around the world like to eat pizzas. Moreover, people have changed the pizza taste according to their regional taste buds. You must be wondering how the recipe of Western cuisine reaches other countries. One reason is that many people watch cooking shows on TV. Additionally, there are many cookbooks available in the market. People must have taken the recipe for pizza from there. Here the translation services play a pivotal role. This is because people can understand the information if you speak to them in the language that they understand.
Food and Beverage Translations for Expats
Food and beverage translation is very important for expats. Especially for Muslims who moved from Muslim countries to English-speaking countries. Some foods are prohibited in Islam because they are haram. For instance, pork and all beverages that contain alcohol. Muslim expats also find great problems in buying packaged food. In many foods, some haram ingredients are also included. Here is where translation services play a significant role. Many food companies have written the ingredients of the products in their native language. But one significant thing they have done is that they have also written the content on the labeling of the packaging in the English language. This is because English is the global language.
Beverages Translation Services for Health-Conscious People
At present, people have become more health conscious. They read the ingredients of the food items before buying. This is because many people have allergies to food. For instance, some people are not lactose-tolerant. These people buy a beverage called soya milk. It is a very good milk substitute for lactose intolerance because it is low in fat and calories. If the benefits of soya milk beverage are written in a language that customers understand, they can readily purchase this beverage without hesitation.
There is an energy supplement, Ensure for people with low energy levels. But do you know that patients who are suffering from diabetes can not take it? For diabetic patients, there is another beverage known as Glucerna. This medical beverage helps people to minimize their blood sugar spikes.
Food and Beverages Localization Services for Tourists
When people go to any tourist destination, apart from enjoying the mesmerizing beauty of the location, the second thing that they want to enjoy is food. Therefore, many tourist hotels go for menu translation. Moreover, many restaurant chains also go for localization services. Let’s take an example of McDonald, ‘s when they tap into the Indian market they prohibit the use of lamb. This is because Hindu people don’t eat beef. Another example is Subway, They localized their menu for the Chinese market including the Roasted Duck Sub sandwich.
This trend is also expanding into the hotel industry. This makes tourists feel local at tourist spots. One of the famous Worldwide range of hotels, Hilton Hotels & Resorts, and Starwood Hotels & Resorts provide customized hospitality to Chinese guests. For this reason, they have put hot-water tea kettles in their room. Moreover, they have included Chinese dishes like congees in their menu.
All the cafes, restaurants, and food service providers must translate their menus to operate globally. Apart from just translation, it is important to localize the menu according to the local tastes and food restrictions of the people. Food and beverage translation services help in designing menus that resonate with the culinary sensibilities of the target market.
Do you know that languages not only contain words? However, the mannerism in communication is also part of it. Therefore if you are in the food and beverages industry then translation services are important and pivotal in connecting with global customers. The documents that require translation in the Food and beverage industry are packaging, distribution, marketing, and post-purchase communication.
In food and beverage translation services, it is important to understand how people can read and interpret the language. For example, Mandarin and Korean are read from top to bottom, while languages like Arabic and Hebrew are written from right to left. Understanding these things can help the food and beverage industry tap easily into foreign markets.
Due to the weather conditions, not all the food types are grown in each country. For this reason, they import food items from other countries. To deal with the import and export process, there are an array of documents that require translation such as import and export licenses and shipping guarantees and receipts. For accurate translation services, companies must hire a professional translation company
Marketing and Advertising
Effective marketing plays an important role in the success of the food and beverages industry. Let’s have a look at the marketing blunder of one of the giant beverage companies Coca-Cola. In 1985, they announced that they were changing the formula of their drink. Moreover, they segregate the old and new coke. They named the old Coke, classic, and the other one New Coke and Coke II. The target market of Coke liked the old formula of soda. Therefore, their marketing and advertising faced great criticism. As a result, they revert to old coke. It shows that the beverage industry should not doubt their products and their marketing strategies.
From health to tourism, and from food export to marketing and advertising, the food and beverage industry requires localization and translation services. It helps people to make healthy food choices and live a healthy life.