Keeping up with the newest web design trends is a sure-fire approach for web designers/web design agencies to ensure they’re ready to attract the attention of the online masses in the face of fierce competition. Over the last two years, we’ve all spent a lot of time browsing the web, and it’s reasonable to say that this time has presented – and continues to present – new chances and possibilities for further creativity in web design.
website development company saw nostalgia being embraced, no doubt to assist in soothing and comforting us during these trying times. Simultaneously, we’ve seen creators reconsider design rules and principles and encourage others to do the same. These two advancements, taken together, define the web design future in 2022 and beyond.
Whether it’s the rise of one-page websites, a greater emphasis on typography, or the adoption of more neutral and abstract design components, it all comes down to the details when it comes to producing a fascinating website. The six web design trends described below can help designers create a website that pays homage to the early days of the internet while also looking to the future.
Web design has come a long way since the first web browser hit stores nearly three decades ago. Nowadays, we have more tools at our disposal than ever before to create amazing websites that will bring in tons of traffic and revenue for your company! Check out these four recent trends.
- The Rise of One-page Website – We can’t get enough of simplicity. And it turns out the web is no exception to this rule! One-page websites have been on an upward trend lately, in part because they’re easy for users and search engines alike – there’s simply less information than with regular sites that require clicking around before finding what you want/need on your page.In many cases, websites simply direct visitors to another location. One-page websites push designers to reconsider their whole strategy and structure in order to not only put all of their content front and center but also to determine what is most crucial to showcase in the first place. These sites operate best when the topic matter is narrower, such as a portfolio, but they can also serve as a helpful bridge to bring people where they need to go faster and more efficiently without the need for unnecessary searching or distraction. Ultimately, the one-page website mentality allows designers to produce more creative work.
- Fewer Images – Hero sections of websites don’t need to rely on apparent imagery or photo carousels. Keeping things simple often helps set the tone for why visitors are there in the first place, and what they should continue scrolling towards – just take a look at SVZ’s website which uses color scheme as well as typography choices with each unique brand identity communicated through clean layout design elements like shapes & fonts!
- Use of illustration – Web designers have been using illustrations for years, but abstract ones are continuing to rise in popularity. Why? Well, they offer the unique opportunity of mixing different mediums which can lead down some interesting paths! Organic textures lend a handcrafted sense, hand-drawn scribbles offer familiarity, and mixing and matching seemingly limitless possibilities — a refreshing change from the digital world.
- Linework– Lately, designers have been using lines and grids to create dynamic websites. These structured arrangements make the pages feel almost app-like when you’re browsing through them because they offer more visual weight than just text on a white background or image-heavy sites without any context for what’s going on in each section of content apart from vague descriptions like “product gallery.” From a different angle, this type of design gives websites a more tangible sense, similar to that of a magazine or newspaper. CPG creates a graphic effect that is nearly retro in nature by using bold black lines. Each portion of the lines grid is a different color, which helps distinguish information, and the mouseover color change helps visitors navigate the page. The pictures serve to push this look even more into the mainstream.
- Bigger and Bold Characters – Playing around with typography from the start is a good practice for any web designer. There are no photos or graphics, only text. The better and longer-lasting impression a website can produce depends on the size and boldness of the typeface. However, this isn’t always the case. Words become more of a graphic aspect than just prose at a particular size, making typography the visual focal point of a site. It’s critical to find the correct balance between size and scale when choosing a typeface because it helps set the tone for what the public expects from the website.
Gender-neutral Design –
Designers should avoid making any assumptions about the audience. For example, colors like pink and flames are not just for women or “hypermasculine” elements such as skulls and motorcycles — they can be front-and-center if you want them to attract a male clientele base but also work well with your website’s design strategy without being overbearing when placed alongside other content on pages. The idea here is that before we start designing something assuming who will see it (because let’s face. Multiple gender options and pronouns are becoming more frequent in both website forms and drop-down menus. Many eCommerce sites are becoming more inclusive by not categorizing clothing by gender.
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