Many strategies and techniques allow you to improve web positioning and get to position your website among the first results of Google. One of these techniques is link building, which allows you to increase web traffic, attract potential leads and improve SEO metrics.
Therefore, we tell you what are the most important link-building strategies to improve SEO.
What is link building?
Chances are you have used this strategy, but you don’t know the name. Well, link building is a technique that allows you to generate both internal and external links to improve your SEO positioning.
Many link-building strategies help you succeed and improve your SEO positioning. Next, we tell you what are the best techniques in this strategy:
Try to have quality links instead of quantity
It is not only to place many links in the content of the web page, but we seek to place quality backlinks, which allow for better results and that add value to your business website.
For example, it is better to place one link than multiple backlinks on the same domain. In addition, you must consider Page Authority and Domain Authority since it will allow you to know the value of your backlink.
Place links naturally, do not overdo it
Do not exaggerate placing many backlinks, remember that you must provide links naturally, without being forced.
Remember that Google analyzes every detail of your web page, since if it notices that the links are forced, it can lower the score of your website and it can harm you.
Take into account the anchor text
The anchor text is known as clickable text. For example, some phrases indicate “click here” that tend to downplay the importance and relevance of the backlink.
But what is important, to generate a better quality link, is to place or link to the backlink with the keyword, and thus provide greater value.
Prioritize the backlinks placed in the text
It is better to prioritize the backlinks within the text, since this way the user will be able to have more information about other articles related to the one he is reading.
Also, this is one of the best link-building strategies to improve web traffic.
Eliminate all toxic and harmful backlinks
Toxic links are all those that take you to domains of poor quality or that have no relation to the subject.
If in any case, you have harmful links, you should optimize your content and verify if the links are still active or have no relationship. You should remove it from your content.
Generate quality content
Best of all, is that we must generate quality content, where you can add backlinks that add value to the content.
If you link websites naturally, Google will help you position your website organically and achieve the expected results.
Some popular link-building techniques are:
Just as there are many link-building strategies, where you can boost your SEO, there are also link-building techniques that help you create better strategies to link your content with your domain and other external ones.
This technique consists of writing on a blog as a guest. However, it must be taken into account that the page or website where you write as a guest author must have a theme very similar to yours.
And that’s how it works and vice versa, you can also invite another person to write on your blog.
If you want to position your website, you must create original, innovative, and relevant content. This technique consists of creating highly valuable content for your users and you can also look out the best content writing services for a placing valuable links to enhance your article.
Social link building
This technique allows your social networks to be the channel to bring your users to your website. For this, it is important that you can be present in each digital channel to link them and generate more web traffic.
If you are about to launch a new product, the opening of a new store, or some relevant news, you should create a press release. But you can spread this news on digital channels as long as it is newsworthy and relevant.
At Digital Specialist, we have the best specialists and tools to help you improve your content marketing. Contact us to enhance your website and help you improve it to have better results.