By Sohel Rana Social media has emerged as a crucial medium or channel for connecting with people, marketing, and maximizing reach for businesses. Consequently, a profession in this industry becomes appealing and has a high pay grade.
On social media, people may freely exchange information with one another, which allows marketers a variety of new ways to interact with and engage with clients. (Appel, et, al. 2020)
Career scope in social media:
A 10% rise in overall employment for advertising and marketing managers is anticipated between 2020 and 2030. But how effectively can a profession in social media serve one in the ever-evolving universe of trends?
History of Digital Marketing:
Targeting was extremely challenging in the past when marketing relied only on human predictions and limited customer information. There was a little option, therefore seasoned and professional marketers would follow their rivals. The phrase “digital marketing” initially appeared in the 1990s, and with the emergence of the internet, it embarked on its maiden journey. Customer targeting and segmentation have been easier because of the adoption of newer, better methods. However, these technological advances also had a lot of drawbacks. (eazyresearch.com, 2020)
Skills required for a social media career:
Social media experts generate and develop concepts for advertising campaigns that will boost revenue. Your social media expertise should demonstrate your originality and understanding of what makes content shareable. The most typical qualifications for a job in social media are:
- Analytical skills
- Understanding trends
- Communication
- Creativity
- Time management
- Project management
- Flexibility
Difference between social media and academic writing:
Writing for academic purposes is very different from writing for social media. Here are a few things that set one person apart from another. Accurate, clear, and exact writing is required for academic writing. The majority of academic writing is fact-based or draws support from previous works of writing and research. Such as providing marketing thesis topic ideas or providing dissertation proposal writing services.
Writing for academic purposes should cover the technical aspects of the topic at hand. While the goal of writing on social media is to grow a readership. For instance, an academic writer will provide thesis ideas for education or will help in producing research papers. Whereas a social media writer (content writer/copywriter) will provide promotional script ideas or page landing content, etc.
Why choose social media as a career?
Here are a few factors you might think about while deciding whether to pursue a profession in social media.
1. Social media is unavoidably important:
Three billion people worldwide use social media, according to Statista. That represents 50% of the total population. Therefore, companies no longer need to focus on their Google ranking. Instead, because this is how companies may attract clients, their social media presence becomes essential.
2. Social media is still rather new:
Although social media has been around for a while, organizations and businesses have only just started to properly embrace it to broaden their reach and advertise their products. This suggests that companies need social media-specific departments. You can apply for several roles that are now available, so move forward.
3. Social media has potential to grow:
In social media, no two jobs are alike, and no two days are either. It’s not a job where you have to spend all day at a desk. You must network, blog, research insights, and other things. The work in social media is quite diverse.
These main factors make a profession in social media appear to have only exponential development and limitless potential.
4. Creative control in your access:
Most occupations need you to follow specific rules, but social media provides you the complete creative freedom to engage audiences and broaden the organization’s network and reach.
The seven most popular careers in social media:
Social media is a large category with a wide range of functions. These typical job titles might be part of a social media career:
1. Social media manager:
A social media manager implements a company’s content strategy for social media platforms to control how it engages with its audience. They are also responsible for creating digital campaigns to promote the community online, analyzing engagement data, and seeing patterns in customer interactions.
2. Content strategist:
A content strategist is in charge of developing content strategies while taking the needs of the customer and the business into consideration. They must develop content schedules that take into account various social media platforms and uphold consistency in messaging for companies across all channels.
3. A social media expert:
A social media analyst converts brand data, campaign and content performance, and social listening data into useful business recommendations by continuously assessing these factors.
4. A content creator:
The creation of digital content for websites, apps, and social media pages involves the usage of a range of text, images, videos, and other media.
5. Expert in digital marketing:
The creation of advertising campaigns, pricing strategies, and market demographic targeting is the responsibility of a marketing professional. They work along with marketing departments of companies to promote what they have to offer to grow.
How can someone with no experience get a job in social media?
To obtain a position in social media without any prior expertise, one needs to follow these steps:
- Increasing your internet presence
- Obtain social media certification
- Utilize social media to hunt for a job
- Know what to look for in a social media job posting
- Never hesitate to backup
- Make an impression with your resume
Conclusion:
The social media sector is constantly expanding. With so many work prospects in the future, it will simply require a greater focus from job searchers.
You could be a great fit for these positions if you’re quick on your feet and eager to stay current with marketing trends and technology. All you have to do is make the appropriate decision on your job path.
References:
- Appel, G., Grewal, L., Hadi, R. and Stephen, A.T., 2020. The future of social media in marketing. Journal of the Academy of Marketing science, 48(1), pp.79-95. Online Available at < https://link.springer.com/article/10.1007/s11747-019-00695-1?error=cookies_not_support>
- Qureshi, Mantaha. ER. 2020. Traditional Marketing Vs. Digital Marketing. Online Available at <https://eazyresearch.com/blog/traditional-marketing-vs-digital-marketing/> [Accessed on 07, February 2023].